Brand Video Imperative: 80% of Millennials Consider Video Content When Researching a Purchase Decision
7 of 10 Millennials Will Watch a Company Video When Shopping Online
Generation Y is a demographic coveted by retailers and marketers for their purchasing power. Millennials, the generation born between 1980-2000, will spend more than $200 billion annually starting in 2017, and $10 trillion in their lifetimes. This week, online video creation application Animoto announced new data from the 2015 Animoto Online and Social Video Marketing Study, which reveals that video is no longer optional for brands and businesses looking to market to Millennials—seven in 10 Millennials are likely to watch a video when shopping online, and 80 percent of Millennials find video helpful when researching a purchase decision online.
Read More: https://www.bulldogreporter.com/dailydog/article/pr-biz-update/brand-video-imperative-80-of-millennials-consider-video-content-when-
Showing posts with label branding. Show all posts
Showing posts with label branding. Show all posts
Wednesday, June 24, 2015
Thursday, June 4, 2015
It's All About Content Marketing
Do you have a content marketing strategy? A tactical plan? How about looking at an agency of brand journalists to help your business get what many are considering THE most important piece of the marketing mix off the ground.
Comms Executives’ Commitment to Content Marketing Has Doubled In Two Years—and Is Poised to Double Again
By 2017, CM Will Make Up One Third of Total Marketing Budgets
Journalists and PR pros have been declaring that “Content is king” for ages now, and new research shows that marketing and comms execs are finally joining the content revolution. Marketing leaders’ commitment to content marketing has doubled since 2013—and should nearly do so again by 2017, according to a new study produced by The Content Council in conjunction with Ad Age, based on survey responses from nearly 500 U.S. marketing and advertising executives that tout the importance and challenges of producing meaningful, measurable content in a fragmented digital media world.
https://www.bulldogreporter.com/dailydog/article/pr-biz-update/comms-executives-commitment-to-content-marketing-has-doubled-in-two-y
Comms Executives’ Commitment to Content Marketing Has Doubled In Two Years—and Is Poised to Double Again
By 2017, CM Will Make Up One Third of Total Marketing Budgets
Journalists and PR pros have been declaring that “Content is king” for ages now, and new research shows that marketing and comms execs are finally joining the content revolution. Marketing leaders’ commitment to content marketing has doubled since 2013—and should nearly do so again by 2017, according to a new study produced by The Content Council in conjunction with Ad Age, based on survey responses from nearly 500 U.S. marketing and advertising executives that tout the importance and challenges of producing meaningful, measurable content in a fragmented digital media world.
https://www.bulldogreporter.com/dailydog/article/pr-biz-update/comms-executives-commitment-to-content-marketing-has-doubled-in-two-y
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