Do you have a content marketing strategy? A tactical plan? How about looking at an agency of brand journalists to help your business get what many are considering THE most important piece of the marketing mix off the ground.
Comms Executives’ Commitment to Content Marketing Has Doubled In Two Years—and Is Poised to Double Again
By 2017, CM Will Make Up One Third of Total Marketing Budgets
Journalists and PR pros have been declaring that “Content is king” for ages now, and new research shows that marketing and comms execs are finally joining the content revolution. Marketing leaders’ commitment to content marketing has doubled since 2013—and should nearly do so again by 2017, according to a new study produced by The Content Council in conjunction with Ad Age, based on survey responses from nearly 500 U.S. marketing and advertising executives that tout the importance and challenges of producing meaningful, measurable content in a fragmented digital media world.
https://www.bulldogreporter.com/dailydog/article/pr-biz-update/comms-executives-commitment-to-content-marketing-has-doubled-in-two-y
Showing posts with label digital pr. Show all posts
Showing posts with label digital pr. Show all posts
Thursday, June 4, 2015
Monday, June 1, 2015
If you're in charge of, overseeing, or doing it...YOU need to know these four Digital Marketing Skills
Marketing is changing, and those who run businesses are noting the move online, which requires digital marketers.
Are you keeping up?
In my work training marketing professionals, I’ve studied hundreds of job postings for marketing talent. The numbers I’ve seen show what skills are most valuable, and it’s no surprise that they’re all digital.
Nearly 90 percent of marketers don’t feel equipped to navigate the digital landscape, but in my research I found that 93 percent of marketing jobs require a digital skill set.
These skills run the gamut from one year of SEO experience to 10 years of social media experience (which of course digital marketers don’t yet have).
While the latter may not be possible for anyone, here’s what you should do to stay competitive with other digital marketers.
Read More: http://www.prdaily.com/Main/Articles/18747.aspx?utm_medium=email&utm_source=Savicom&utm_campaign=Necessary%20digital%20marketing%20know-how&utm_term=http%3A%2F%2Fwww.prdaily.com%2FMain%2FArticles%2F18747.aspx
Are you keeping up?
In my work training marketing professionals, I’ve studied hundreds of job postings for marketing talent. The numbers I’ve seen show what skills are most valuable, and it’s no surprise that they’re all digital.
Nearly 90 percent of marketers don’t feel equipped to navigate the digital landscape, but in my research I found that 93 percent of marketing jobs require a digital skill set.
These skills run the gamut from one year of SEO experience to 10 years of social media experience (which of course digital marketers don’t yet have).
While the latter may not be possible for anyone, here’s what you should do to stay competitive with other digital marketers.
Read More: http://www.prdaily.com/Main/Articles/18747.aspx?utm_medium=email&utm_source=Savicom&utm_campaign=Necessary%20digital%20marketing%20know-how&utm_term=http%3A%2F%2Fwww.prdaily.com%2FMain%2FArticles%2F18747.aspx
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