You Have Influencers on Your Business: Are You Influencing the Influencers?

The State of Influencer Engagement: Online Influencers Are Key to Increasing Brand Visibility—and PR Should Take the Lead
84% of Marcoms Professionals Use Influencer Engagement Strategies

The evolution of company PR outreach to online influencers such as bloggers, social media users, online journalists and other experts is showing many signs of maturity—in fact, this growing influencer engagement trend has been reaffirmed for the current year: According to new research from software provider Augure, 84% of marketing and communications professionals surveyed say they use influencer engagement in their campaigns—an increase of 24% compared to 2014.

Furthermore, 81% of those surveyed considered influencer engagement to be effective or very effective for meeting their objectives, while 74% of those surveyed want to increase (33%) or maintain (41%) the budget allocated to influencer engagement activities.

Read More: https://www.bulldogreporter.com/dailydog/article/pr-biz-update/the-state-of-influencer-engagement-online-influencers-are-key-to-incr

It's All About Content Marketing

Do you have a content marketing strategy? A tactical plan? How about looking at an agency of brand journalists to help your business get what many are considering THE most important piece of the marketing mix off the ground.

Comms Executives’ Commitment to Content Marketing Has Doubled In Two Years—and Is Poised to Double Again
By 2017, CM Will Make Up One Third of Total Marketing Budgets

Journalists and PR pros have been declaring that “Content is king” for ages now, and new research shows that marketing and comms execs are finally joining the content revolution. Marketing leaders’ commitment to content marketing has doubled since 2013—and should nearly do so again by 2017, according to a new study produced by The Content Council in conjunction with Ad Age, based on survey responses from nearly 500 U.S. marketing and advertising executives that tout the importance and challenges of producing meaningful, measurable content in a fragmented digital media world.

https://www.bulldogreporter.com/dailydog/article/pr-biz-update/comms-executives-commitment-to-content-marketing-has-doubled-in-two-y

If you're in charge of, overseeing, or doing it...YOU need to know these four Digital Marketing Skills

Marketing is changing, and those who run businesses are noting the move online, which requires digital marketers.

Are you keeping up?

In my work training marketing professionals, I’ve studied hundreds of job postings for marketing talent. The numbers I’ve seen show what skills are most valuable, and it’s no surprise that they’re all digital.

Nearly 90 percent of marketers don’t feel equipped to navigate the digital landscape, but in my research I found that 93 percent of marketing jobs require a digital skill set.

These skills run the gamut from one year of SEO experience to 10 years of social media experience (which of course digital marketers don’t yet have).

While the latter may not be possible for anyone, here’s what you should do to stay competitive with other digital marketers.

Read More: http://www.prdaily.com/Main/Articles/18747.aspx?utm_medium=email&utm_source=Savicom&utm_campaign=Necessary%20digital%20marketing%20know-how&utm_term=http%3A%2F%2Fwww.prdaily.com%2FMain%2FArticles%2F18747.aspx

Crisis Communications: Plan Before Not During

Rodger Roeser: Get your organization thinking about crisis management


Crisis management is something you hope to never be confronted with as a professional, yet you intuitively know and understand it’s something for which you must be prepared. There are many ways to handle and manage a crisis, but it always begins and ends with a plan.

In my experience, I find that less than 10 percent of organizations actually have a crisis management protocol or plan — and even fewer actually practice their response on a regular basis. Why? The boss doesn’t view it as a priority. Read more