Boost Your SEO with these FREE keyword research tools

Boost your SEO with these 10 free keyword research tools
By Matthew Royse | Posted: August 12, 2015



Whether you are writing headlines or copy for your website, blog posts or news releases, keyword research can help you reach your audience better.
You will know which words your audience cares about, how consumers search for things and how they group keywords together. Some benefits of optimizing keywords:

Increases website traffic
Improves visibility in search engines such as Google, Bing and Yahoo
Raises the likelihood your audience finds it valuable to share on their social networks
Generates ideas for future content creation and curation
Keyword research is the foundation of a good search engine optimization (SEO) strategy and a vital component of your content marketing strategy.

Here are 10 helpful keyword research tools worth exploring: http://www.prdaily.com/Main/Articles/19173.aspx

8 Reasons Your Media Relations Activity Isn't Working

8 reasons your PR isn't working
By Dorothy Crenshaw


Investing in a relationship with the right PR agency can pay enormous dividends when it comes to building reputation and even demand.

However, businesses that benefit from building or engaging PR teams can be hesitant due to uncertainty about outcomes.

PR hasn’t always done a great job defining or managing client expectations, particularly when it comes to earned media. When PR falls short, it often boils down to a handful of reasons, including these:
Expectations aren’t clear. If you’re bringing on a PR agency anticipating vague outcomes like “brand visibility” or “thought leadership,” think more deeply. One company’s visibility is another’s table stakes. It’s best to agree upon specific goals and carefully worded messaging for your program. You should also choose news outlets, social platforms, and content distribution strategies to target, among other elements. Here, the devil is truly in the details. The PR Council offers some very useful guidelines, including this PR relationship “owner’s manual.”

You don’t have news. Working journalists are looking for something new, timely, or relevant to their particular area. While a PR team’s expertise can help identify and develop a pitch, it needs the raw material (example: a new website isn’t news.). It’s important that you or your PR agency put yourself in the reporter’s shoes and approach him or her with needs in mind.

Your story is all about you. There’s definitely a place for service content, particularly in business-to-business sectors, but the key word here is service. Whether it’s earned or owned, the resulting article or post must focus on a customer problem or solution, trend, or offer useful information of interest to your end user. If it’s all about selling, it’s likely to be overlooked.

Read More: http://www.prdaily.com/Main/Articles/18969.aspx?utm_medium=email&utm_source=Savicom&utm_campaign=Why%20your%20PR%20efforts%20are%20failing&utm_term=http%3A%2F%2Fwww.prdaily.com%2FMain%2FArticles%2F18969.aspx

Want to Attract Millennials? Get Video:

Brand Video Imperative: 80% of Millennials Consider Video Content When Researching a Purchase Decision
7 of 10 Millennials Will Watch a Company Video When Shopping Online

Generation Y is a demographic coveted by retailers and marketers for their purchasing power. Millennials, the generation born between 1980-2000, will spend more than $200 billion annually starting in 2017, and $10 trillion in their lifetimes. This week, online video creation application Animoto announced new data from the 2015 Animoto Online and Social Video Marketing Study, which reveals that video is no longer optional for brands and businesses looking to market to Millennials—seven in 10 Millennials are likely to watch a video when shopping online, and 80 percent of Millennials find video helpful when researching a purchase decision online.

Read More: https://www.bulldogreporter.com/dailydog/article/pr-biz-update/brand-video-imperative-80-of-millennials-consider-video-content-when-

Why Hire a Professional Marketing Firm? Reason #31: Connections

It's true, everyone knows someone. But, when it comes to the growth and marketing of your business, just like when you were looking for a job or trying to find clients, it's true when they say "it's all who you know." A good agency and good agency leadership is well connected not only the media contacts and marketing services providers (video teams, printers, database vendors, caterers, swag producers and so on and on), but perhaps more importantly to potential business, government and other influencer connections. A good business understands to whom it wishes to reach out to, and can find an agency or agency leadership skilled in those circles of influence. Having these types of connections is another reason why every business (even the ones that "do it all in house") should have an agency they value and trust. It's smart networking, and particularly in the professional services realm, having professional connections and word of mouth remains the best source of new business.