The State of Influencer Engagement: Online Influencers Are Key to Increasing Brand Visibility—and PR Should Take the Lead
84% of Marcoms Professionals Use Influencer Engagement Strategies
The evolution of company PR outreach to online influencers such as bloggers, social media users, online journalists and other experts is showing many signs of maturity—in fact, this growing influencer engagement trend has been reaffirmed for the current year: According to new research from software provider Augure, 84% of marketing and communications professionals surveyed say they use influencer engagement in their campaigns—an increase of 24% compared to 2014.
Furthermore, 81% of those surveyed considered influencer engagement to be effective or very effective for meeting their objectives, while 74% of those surveyed want to increase (33%) or maintain (41%) the budget allocated to influencer engagement activities.
Read More: https://www.bulldogreporter.com/dailydog/article/pr-biz-update/the-state-of-influencer-engagement-online-influencers-are-key-to-incr