Thursday, March 26, 2015

SEO Checklist: 15 Steps to Optimize Your Website

Or, just call The Eisen Agency and we'll take care of all this for you, but if you wanna DIY, here's some tips:

by Eugene Dediu | March 26, 2015 | 231 views

Today, just about anyone can create a new website on any topic and gather a team around it to develop and grow the site through content.

But many people fail to get on the first page of search engine results pages (SERPs) because they believe it's just about content, rather than also doing keyword research, creating a semantic kernel, making the website mobile friendly, or even putting the right alt text for images, and so on.

The following list is an SEO checklist of actions that you need to take to optimize your website for search engines.

Read more:

Wednesday, March 18, 2015

Why Hire a Professional Marketing Firm: Reason #2: Tools

If you're a landscaper, contractor, cook, barber or doctor -- you have tools to do your job. Those tools are critical to the success of your operation. If you're a landscaping firm, you have invested 10s of thousands (or more) dollars into lawn and garden equipment, allowing you to perform your job professionally and efficiently, and properly address the client needs. After all, when a client needs their lawn mowed, you don't use garden sheers. While it "could" work, it would obviously be incredibly labor intensive. Same with a contractor, you don't install finish trim by cutting it with a reciprocating saw.

And worst of all, it's hard to be a cook without pots, pans, knives and all the great gizmos they have. Same holds true in professional marketing and communications services. Our firm, for example, invests 10s of thousands of dollars on all the latest tools and technology that enables us to professionally and efficiently do our job for our clients. Things like Creative Suite, and ProfNET and Cision and Animoto -- research tools, survey tools, audio and video equipment and on and on and on -- all to be used professionally on behalf of a client.

Why on earth would you, as a dental practice, go spend $5,000 on cooking tools or landscaping equipment? You wouldn't right? So, for small to medium sized businesses, it's foolish to purchase these tools for your business, but it's easy to have access to all of them free of charge -- hire a professional firm. They have all the tools to do the job right, and know how in how best to use them in making great ads, nice collateral, to send releases, find reporters, tweet and make a cool video. Fix teeth. Let the agency grow your business.

Tuesday, March 10, 2015

Ten Great Social Media Marketing Campaigns

At The Eisen Agency, we believe social media is an important part of a good marketing mix. And while social media certainly shouldn't be the only thing you're doing to market your business, here's a sampling of 10 great ideas. Of course, if you need help or someone just the lift the marketing burden from your shoulders, give us a call.

10 Great Social Media Marketing Campaign Ideas

These are some of the most innovate and successful recent social media campaigns. They used photo contests, caption contest, coupons, polls and other strategies to strengthen brand affinity, increase engagement and drive traffic to their websites. Some of them went viral; some increased their customer gradually over time.

Digital marketing platform Offerpop cited 50 social marketing campaigns ideas gathered from its clients. Mashable named its own top social media campaigns in its “Mashies 2014.”

Here’s a sampling of the top campaigns.

Friday, March 6, 2015

You Need Editors, Not "Brand" Managers

And, at The Eisen Agency, we couldn't agree more. Founded by award winning television, radio and print journalist Rodger Roeser, he turned his combination expertise of journalism and entertainment promotions into one of Greater Cincinnati's (and the region's) most successful marketing and PR firms.

‘You Need Editors, Not Brand Managers': Marketing Legend Seth Godin on the Future of Branded Content
Seth Godin is the godfather of modern marketing—or, at least, the type of modern marketing we all want to be doing.

In 1999, Godin published Permission Marketing, and, in every way, it was a revelation. At a time when Bill Clinton was still in office, TLC’s “No Scrubs” was a #1 hit, and was about to IPO, Godin released a practical guide to how brands could leverage the incredible connectivity of the web to engage consumers by seeking permission to do so. His creation of the concept of of permission marketing—which posited that marketing should be as anticipated, personal, and relevant, rather than interruptive—continues to echo in darn near every marketing brainstorm today.

Read More:

Tuesday, March 3, 2015

How You Know It's Time to ReBrand!!

Last Thursday, I arrived at the office, but instead of being greeted by the same AtTask logo I was so familiar with, I found myself staring at a new dynamic logo with new colors and a new name: Workfront. In the months leading up to this, there had been a flood of emails, scores of intense meetings, and countless man hours logged by our marketing team, communications team, and development team. Don’t even get me started on all the surveys, brainstorming, consulting, and nitpicking that finally produced the new name and design. And we’re only just getting started. In the days to come, we will be spending significant time and dollars into introducing our new brand to the marketplace and getting back to the level of recognition we once had with our former brand.

All of which might lead you to ask, “Why go to all this trouble?”

First off, let me say a rebrand is certainly not something company leadership takes on just for fun or on a whim. You don’t do it just because you’re tired of looking at your old one. A rebrand is the right solution for some very specific scenarios. If you can learn to recognize those scenarios, a rebrand could supercharge your company’s potential in the years to come. So how do you know if your company needs a rebrand?

Read More:

Monday, March 2, 2015

Your Logo is Critical to the Success of Your Business

Great logos are recognizable in a blink. They also should make a lasting impression.

Target hits the bullseye, Nike goes swoosh, and Apple catches the eye. All three company’s iconic logos are unique, memorable and stand the test of time. They instantly and consistently do what a potent logo should: Identify a brand, make it stand out and, ideally, drive customer interest and sales.

We all know great logos, but we don’t all know that great logos aren’t easy to create. From concept to color to rollout, there’s much to consider when boiling your brand down to a single emblem.

Related: 5 Must-Haves for a Successful Logo

“We have less time and less space to tell our stories in than ever before,” says Alina Wheeler, a Philadelphia-based branding expert and author of Designing Brand Identity (John Wiley and Sons, Inc., fourth edition, 2013). “To rise above the clutter, a symbol or a logo is the fastest communication known to man. It unlocks associations with your brand on sight, so it’s important to get it right the first time around.”

Read More: