Monday, April 20, 2015

Are You or Your Business Making These LinkedIn Mistakes?

If you are DIYing your marketing or social media, there's a million things you need to stay up on. Constantly. Is it worth your time to become an expert, or is it smarter just to hire a professional? Either way, here's some news you can use:

With over 329 million members, LinkedIn can provide invaluable networking opportunities for professional services firms. Since it is a social network geared specifically to business professionals, LinkedIn users don’t have to battle the private and public persona struggle that other sites like Facebook or Twitter can create.

Users can join industry-specific groups and connect with others in their niche without having to worry about a newsfeed filled with photographs of their followers’ children. LinkedIn isn’t just a great networking tool—it can also be the perfect platform for B2B social media marketing.

Even though LinkedIn maintains a professional environment, it’s still all-too-easy to make social media blunders. Luckily, all of our top seven LinkedIn mistakes are easily corrected once realized.

Are You Making Any of These 7 LinkedIn Mistakes?


Thursday, April 16, 2015

We'll Be Wearing, Walking & Working with our Tech

PR’s “Next Big Thing”: Nearly 70 Percent of Consumers Say They Are Ready to Engage with Brands via Wearable Technology Devices
Wearable Tech Poised to Emerge as a New Channel for Customer Engagement

Wearable technology is slowly but surely becoming a part of life for mainstream consumers, most visibly chronicled by the popular launch of the Apple Watch, and it is soon expected to revolutionize technology—and marketing communications. According to new research from ACCENT Marketing, the key to a successful customer engagement strategy via wearable technology is to first understand how consumers use wearable technology. From fitness monitors to smart watches to clothing, wearable tech is the new frontier in customer engagement. This new channel can help brands deepen their customer relationships, build brand advocates, and reach new audiences through wearable technologies, giving them access to be with the consumer as they move throughout their day.

Friday, April 10, 2015

Millennials Service Expectations Show that Many Brands Risk Going Out of Business if they Don't Adapt

Customer, Serve Thyself! Millennials Reveal Desire for Self Service—and for Brands to Improve Experiences Reflecting These Preferences
Companies Must Address These Changes or Risk Going Out of Business

Customer interaction management firm Aspect Software this week released a study examining the generational and technological divergence between consumer groups and their perceptions and preferences towards customer service. The key takeaway: Companies need to quickly address the customer engagement preferences of the Millennial demographic or risk going out of business.

The Aspect Consumer Experience Index: Millennial Research on Customer Service Expectations provides analysis on how companies can adapt to this shifting consumer challenge. The new survey developed with Millennial expert Jason Dorsey (“The Gen Y Guy”) is designed to help businesses identify key characteristics of an increasingly influential Millennial population (individuals aged 18-34). Insights in the study will help companies address Millennials' evolving needs and expectations when engaging with brands.

Key findings from the study include: