Top Six Ways to Grow Your Email Subscription List
by Linda West
Email, the Internet's first killer app, remains an essential tool in the modern marketer's arsenal. Whether it's to introduce a specific product or service, burnish and validate a brand's offerings, or follow up post-purchase, email remains one of the most popular and effective channels for connecting with customers.
It's a noisy world, though. Consumers are bombarded with information at every turn. And vendors looking to reach a global audience (in today's economy, that could be any of us) have to exercise caution: Many countries have enacted stringent email-related policies to better protect their citizens' privacy. Canada's recent anti-spam law, for example, has effectively ended the longstanding practice of batch-and-blast emails, sent to prospects en masse regardless of their consent or opt-ins.
Creating lasting connections with powerful, personalized emails has never been more challenging.
Here are six tips to help you cut through the clutter while adhering to ever-changing government regulations and convincing your subscribers to stay loyal.
1. Get creative in eliciting opt-ins
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Sending one-off blast campaigns to people who have not opted in carries the potential to reach more prospects only theoretically. Because those recipients aren't expecting your message, you run the risk of getting those messages flagged as spam. And if you continue sending to unengaged, random recipients, you're asking for an abuse complaint. Plus, purchased lists often have high bounce rates. Even worse, purchased lists may contain spam traps, which could get you blacklisted.
Read more: http://www.marketingprofs.com/articles/2015/28206/top-six-ways-to-grow-your-email-subscription-list#ixzz3i2vW7zQb
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