It's true, everyone knows someone. But, when it comes to the growth and marketing of your business, just like when you were looking for a job or trying to find clients, it's true when they say "it's all who you know." A good agency and good agency leadership is well connected not only the media contacts and marketing services providers (video teams, printers, database vendors, caterers, swag producers and so on and on), but perhaps more importantly to potential business, government and other influencer connections. A good business understands to whom it wishes to reach out to, and can find an agency or agency leadership skilled in those circles of influence. Having these types of connections is another reason why every business (even the ones that "do it all in house") should have an agency they value and trust. It's smart networking, and particularly in the professional services realm, having professional connections and word of mouth remains the best source of new business.
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