If you're PR agency uses these types of terms to describe itself, you may want to reconsider, says RSW's Mark Sneider

Like cold water to the face, agencies need new business reminders every now and then.

After 2008, agencies (and everyone else) got an unfortunate wake up call, and in terms of new business, realized there was no better time to get a lot better at it.

Fast forward to today and clients are spending. That means new business becomes an afterthought.

And you’re busy so you don’t think about things like positioning and how a prospect might perceive you, or not even bother to, and use terms that don’t really mean anything-the dreaded “Agency Speak.”

The type of messaging, like the famous ‘We’re Creative,” that may in fact be absolutely true, but will instantly make your prospects lose interest.

So in that spirit, I’ve culled several real-world examples of agency positioning-taken directly from agency sites today.

To protect the innocent, names are withheld ( I know, no fun).

Keep in mind this is not a shaming exercise, and I hope you’ll get a chuckle from them actually-but in all seriousness,

Read More: http://www.agencynewbusiness.com/2014/11/agencies-please-stop-using-terms-describe.html?sslid=MzQwNbcwtjAGAA&sseid=MzS2MDEFAA&jobid=3ae2a17e-bbb1-4833-853f-437f194f618f