PR’s “Next Big Thing”: Nearly 70 Percent of Consumers Say They Are Ready to Engage with Brands via Wearable Technology Devices
Wearable Tech Poised to Emerge as a New Channel for Customer Engagement
Wearable technology is slowly but surely becoming a part of life for mainstream consumers, most visibly chronicled by the popular launch of the Apple Watch, and it is soon expected to revolutionize technology—and marketing communications. According to new research from ACCENT Marketing, the key to a successful customer engagement strategy via wearable technology is to first understand how consumers use wearable technology. From fitness monitors to smart watches to clothing, wearable tech is the new frontier in customer engagement. This new channel can help brands deepen their customer relationships, build brand advocates, and reach new audiences through wearable technologies, giving them access to be with the consumer as they move throughout their day.
https://www.bulldogreporter.com/dailydog/article/pr-biz-update/pr-s-next-big-thing-nearly-70-percent-of-consumers-say-they-are-ready
No comments:
Post a Comment