Millennials Service Expectations Show that Many Brands Risk Going Out of Business if they Don't Adapt

Customer, Serve Thyself! Millennials Reveal Desire for Self Service—and for Brands to Improve Experiences Reflecting These Preferences
Companies Must Address These Changes or Risk Going Out of Business

Customer interaction management firm Aspect Software this week released a study examining the generational and technological divergence between consumer groups and their perceptions and preferences towards customer service. The key takeaway: Companies need to quickly address the customer engagement preferences of the Millennial demographic or risk going out of business.

The Aspect Consumer Experience Index: Millennial Research on Customer Service Expectations provides analysis on how companies can adapt to this shifting consumer challenge. The new survey developed with Millennial expert Jason Dorsey (“The Gen Y Guy”) is designed to help businesses identify key characteristics of an increasingly influential Millennial population (individuals aged 18-34). Insights in the study will help companies address Millennials' evolving needs and expectations when engaging with brands.

Key findings from the study include:https://www.bulldogreporter.com/dailydog/article/pr-biz-update/customer-serve-thyself-millennials-reveal-desire-for-self-service-and