Or, just call The Eisen Agency and we'll take care of all this for you, but if you wanna DIY, here's some tips:
by Eugene Dediu | March 26, 2015 | 231 views
Today, just about anyone can create a new website on any topic and gather a team around it to develop and grow the site through content.
But many people fail to get on the first page of search engine results pages (SERPs) because they believe it's just about content, rather than also doing keyword research, creating a semantic kernel, making the website mobile friendly, or even putting the right alt text for images, and so on.
The following list is an SEO checklist of actions that you need to take to optimize your website for search engines.
Read more: http://www.marketingprofs.com/articles/2015/27342/seo-checklist-15-steps-to-optimize-your-website#ixzz3VVAaSVtL
Showing posts with label cincinnati digital marketing. Show all posts
Showing posts with label cincinnati digital marketing. Show all posts
Thursday, March 26, 2015
Wednesday, March 18, 2015
Why Hire a Professional Marketing Firm: Reason #2: Tools
If you're a landscaper, contractor, cook, barber or doctor -- you have tools to do your job. Those tools are critical to the success of your operation. If you're a landscaping firm, you have invested 10s of thousands (or more) dollars into lawn and garden equipment, allowing you to perform your job professionally and efficiently, and properly address the client needs. After all, when a client needs their lawn mowed, you don't use garden sheers. While it "could" work, it would obviously be incredibly labor intensive. Same with a contractor, you don't install finish trim by cutting it with a reciprocating saw.
And worst of all, it's hard to be a cook without pots, pans, knives and all the great gizmos they have. Same holds true in professional marketing and communications services. Our firm, for example, invests 10s of thousands of dollars on all the latest tools and technology that enables us to professionally and efficiently do our job for our clients. Things like Creative Suite, and ProfNET and Cision and Animoto -- research tools, survey tools, audio and video equipment and on and on and on -- all to be used professionally on behalf of a client.
Why on earth would you, as a dental practice, go spend $5,000 on cooking tools or landscaping equipment? You wouldn't right? So, for small to medium sized businesses, it's foolish to purchase these tools for your business, but it's easy to have access to all of them free of charge -- hire a professional firm. They have all the tools to do the job right, and know how in how best to use them in making great ads, nice collateral, to send releases, find reporters, tweet and make a cool video. Fix teeth. Let the agency grow your business.
And worst of all, it's hard to be a cook without pots, pans, knives and all the great gizmos they have. Same holds true in professional marketing and communications services. Our firm, for example, invests 10s of thousands of dollars on all the latest tools and technology that enables us to professionally and efficiently do our job for our clients. Things like Creative Suite, and ProfNET and Cision and Animoto -- research tools, survey tools, audio and video equipment and on and on and on -- all to be used professionally on behalf of a client.
Why on earth would you, as a dental practice, go spend $5,000 on cooking tools or landscaping equipment? You wouldn't right? So, for small to medium sized businesses, it's foolish to purchase these tools for your business, but it's easy to have access to all of them free of charge -- hire a professional firm. They have all the tools to do the job right, and know how in how best to use them in making great ads, nice collateral, to send releases, find reporters, tweet and make a cool video. Fix teeth. Let the agency grow your business.
Friday, March 6, 2015
You Need Editors, Not "Brand" Managers
And, at The Eisen Agency, we couldn't agree more. Founded by award winning television, radio and print journalist Rodger Roeser, he turned his combination expertise of journalism and entertainment promotions into one of Greater Cincinnati's (and the region's) most successful marketing and PR firms.
‘You Need Editors, Not Brand Managers': Marketing Legend Seth Godin on the Future of Branded Content
Seth Godin is the godfather of modern marketing—or, at least, the type of modern marketing we all want to be doing.
In 1999, Godin published Permission Marketing, and, in every way, it was a revelation. At a time when Bill Clinton was still in office, TLC’s “No Scrubs” was a #1 hit, and eToys.com was about to IPO, Godin released a practical guide to how brands could leverage the incredible connectivity of the web to engage consumers by seeking permission to do so. His creation of the concept of of permission marketing—which posited that marketing should be as anticipated, personal, and relevant, rather than interruptive—continues to echo in darn near every marketing brainstorm today.
Read More: http://contently.com/strategist/2015/02/06/you-need-editors-not-brand-managers-marketing-legend-seth-godin-on-the-future-of-branded-content/
‘You Need Editors, Not Brand Managers': Marketing Legend Seth Godin on the Future of Branded Content
Seth Godin is the godfather of modern marketing—or, at least, the type of modern marketing we all want to be doing.
In 1999, Godin published Permission Marketing, and, in every way, it was a revelation. At a time when Bill Clinton was still in office, TLC’s “No Scrubs” was a #1 hit, and eToys.com was about to IPO, Godin released a practical guide to how brands could leverage the incredible connectivity of the web to engage consumers by seeking permission to do so. His creation of the concept of of permission marketing—which posited that marketing should be as anticipated, personal, and relevant, rather than interruptive—continues to echo in darn near every marketing brainstorm today.
Read More: http://contently.com/strategist/2015/02/06/you-need-editors-not-brand-managers-marketing-legend-seth-godin-on-the-future-of-branded-content/
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