Real Time Marketing Very Effective, But Businesses Challenged to Implement It

98% of Brands See Positive Revenue Impact from Real-Time Marketing Efforts—But Report Challenges with Effectiveness
Marketers Leveraging Real-Time Marketing See Positive Revenue ROI

Brands that respond to breaking news on social media see a higher return on their real-time marketing investments than those that don’t, according to a new study from social intelligence and marketing software firm Wayin. The 2015 Wayin Real-Time Marketing Report, based on a survey of 200 manager and executive-level real-time marketers at companies with more than $100 million in revenue, finds that 64 percent of real-time marketers have leveraged breaking news on social media in the past year. That number jumps to 78 percent for brands seeing an ROI of at least 50 percent on their real-time marketing investment, compared to only 57 percent for brands with an ROI of less than 50 percent.

https://www.bulldogreporter.com/dailydog/article/pr-biz-update/98-of-brands-see-positive-revenue-impact-from-real-time-marketing-eff